Dr. Soum Mustapha , Dr. Mimoune Mohammed , Dr. Abboud Mohamed , Dr. Sarra Helimi. (2026). The impact of reference groups on the purchasing behavior of the final consumer (A field study on the purchase of jeans wearers) . Pegem Journal of Education and Instruction, 16(1), 968–974. Retrieved from https://pegegog.net/index.php/pegegog/article/view/4776