DR. SAHAR OUMERTEM , DR. AFAF OUMERTEM, CHOAUTI ZINE DDINE. From Fragmented Messaging to Holistic Communication: Enhancing Brand Image in Cosmetic Companie . Pegem Journal of Education and Instruction, [S. l.], v. 16, n. 1, p. 652–682, 2026. Disponível em: https://pegegog.net/index.php/pegegog/article/view/4747. Acesso em: 19 jan. 2026.