DR. SOUM MUSTAPHA , DR. MIMOUNE MOHAMMED , DR. ABBOUD MOHAMED , DR. SARRA HELIMI. The impact of reference groups on the purchasing behavior of the final consumer (A field study on the purchase of jeans wearers) . Pegem Journal of Education and Instruction, [S. l.], v. 16, n. 1, p. 968–974, 2026. Disponível em: https://pegegog.net/index.php/pegegog/article/view/4776. Acesso em: 19 jan. 2026.