Dr. Sahar Oumertem , Dr. Afaf Oumertem, Choauti Zine ddine (2026) “From Fragmented Messaging to Holistic Communication: Enhancing Brand Image in Cosmetic Companie ”, Pegem Journal of Education and Instruction, 16(1), pp. 652–682. Available at: https://pegegog.net/index.php/pegegog/article/view/4747 (Accessed: 19 January 2026).