[1]
Dr. P. VIJAYAKUMAR, Dr.R.KARTHIGA, Dr.T.RAVINDRA REDDY , Dr. DIGANTA KUMAR DAS, MOHAMMED ARSATH ALI A M Z, Dr.K. AKILA, “AI FOR SUSTAINABLE MARKETING: PROMOTING GREEN CONSUMER BEHAVIOR”, PEGEGOG, vol. 15, no. 4, pp. 153–164, Apr. 2025.