Itrat Batool,Dr. Aqlima Naz,Ms. Shereen Gul,Ms. Shehzina Wilayat,Ms. Shehla Kaleem. Global Brand Culture: A threat to Localization (A Study Specific to Urfi’s Urdu Short Stories) . PEGEGOG [Internet]. 2025 Feb. 20 [cited 2026 Mar. 15];15(2):329-37. Available from: https://pegegog.net/index.php/pegegog/article/view/4481