Dr. Sahar Oumertem , Dr. Afaf Oumertem, Choauti Zine ddine. From Fragmented Messaging to Holistic Communication: Enhancing Brand Image in Cosmetic Companie . PEGEGOG [Internet]. 2026 Jan. 10 [cited 2026 Jan. 19];16(1):652-8. Available from: https://pegegog.net/index.php/pegegog/article/view/4747