Determining Green Entrepreneurial Innovation of Higher Education Students: SEM Analysis Approach
DOI:
https://doi.org/10.47750/pegegog.14.02.20Keywords:
Green entrepreneurial innovation, green entrepreneurial motivation, pyscho-cybernetics training, green entrepreneurial training, higher education studentAbstract
This research measures the role of psycho-cybernetics training (PT), green entrepreneurship training (GET), and green entrepreneurship motivation (GEM) in determining GEI. Going even deeper, GEM was also tested for its mediating role on the influence of PT and GET in determining GEI. This study adopts an ex-post facto design that focuses on the condition of students after green entrepreneurship training and psycho-cybernetics reinforcement. A total of 294 university students in Indonesia were involved to fill out the questionnaire voluntarily. A Likert-scale questionnaire instrument whose items have been validated is used to collect data. Structural Equation Modeling (SEM) analysis is used to test the hypothesis of direct influence between variables and mediating roles through path analysis and bootstrap methods. The results of the direct effect test stated that PT and GET play a significant role in determining GEM, and PT, GET and GEM also play a significant role in determining GEI. The mediating role of GEM has also been tested to be significant in the influence of PT and GET in determining GEI. These results provide a big signal that in creating various green innovations in entrepreneurship, two aspects (technical skills and psychological conditions) are needed which are well synergized
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