"The Role of Televised Sports Media in Shaping Male Adolescents’ Attitudes Towards Practicing Football
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.Abstract
This study aims to analyze the impact of televised sports media on shaping male adolescents' (ages 15–17)attitudes towards practicing football. A descriptive survey method was employed on a sample of 200 students from three high schools in Oran. Results showed that 89% of participants watch sports programs daily, and 80% regularly follow football-related content. The study revealed that 86% of the sample developed positive attitudes (cognitive, emotional, behavioral) towards practicing football, with a notable influence from celebrity role models (65%), consistent with the Social Learning Theory (Bandura, 1986)
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References
Abu Abdu, H. (2003). The importance of football for adolescents. Cairo: Dar Al-Fikr AlArabi. • Al-Rahim, A. (1998). The impact of
sports media on the audience. Beirut: Arab Studies Institution.
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