From Fragmented Messaging to Holistic Communication: Enhancing Brand Image in Cosmetic Companie

Authors

  • Dr. Sahar Oumertem , Dr. Afaf Oumertem, Choauti Zine ddine

Keywords:

Holistic communication, brand image, brand awareness, brand perception.

Abstract

In order to address the research topic and itsvariables, the institution DORIANE CARElocated in the city of Mazlouk, Setif, Algeriawas chosen. The study was conducted in 2025.The main objective of the study wasdetermined to know the role of comprehensive communication in improving awareness

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References

- Joep Cornelissen, Corporate Communication: A Guide to Theory & Practice, SAGE Publications, 6th ed, 2020

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Published

2026-01-10

How to Cite

Dr. Sahar Oumertem , Dr. Afaf Oumertem, Choauti Zine ddine. (2026). From Fragmented Messaging to Holistic Communication: Enhancing Brand Image in Cosmetic Companie . Pegem Journal of Education and Instruction, 16(1), 652–682. Retrieved from https://pegegog.net/index.php/pegegog/article/view/4747

Issue

Vol. 16 No. 1 (2026): PEGEGOG

Section

Article

License

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