The impact of reference groups on the purchasing behavior of the final consumer (A field study on the purchase of jeans wearers)

Authors

  • Dr. Soum Mustapha , Dr. Mimoune Mohammed , Dr. Abboud Mohamed , Dr. Sarra Helimi

Keywords:

Consumer behavior, reference groups, comparative influence, normative influence, jeans clothing.

Abstract

This study aimed to highlight the impact ofreference groups on the purchasing behavior ofthe final consumer of jeans clothing. Thisstudy aimed to highlight the impact of reference groups on the purchasing behavior ofthe final consumer of jeans clothing.

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References

• Bearden, W. O., Netemeyer, R. G., & Teel, J. E. (1989). Measurement of consumer susceptibility to interpersonal influence. Journal of Consumer Research, 15(4), 473 481. https://doi.org/10.1086/209169

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Published

2026-01-17

How to Cite

Dr. Soum Mustapha , Dr. Mimoune Mohammed , Dr. Abboud Mohamed , Dr. Sarra Helimi. (2026). The impact of reference groups on the purchasing behavior of the final consumer (A field study on the purchase of jeans wearers) . Pegem Journal of Education and Instruction, 16(1), 968–974. Retrieved from https://pegegog.net/index.php/pegegog/article/view/4776

Issue

Vol. 16 No. 1 (2026): PEGEGOG

Section

Article

License

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