Digital Ethnography as a Foundational Paradigm: A Sociological Reading of Cultural Practices and Technological Agency in Cyberspace
Keywords:
Digital Ethnography; Algorithmic Culture; Technological Agency; Filter Bubbles; Echo Chambers; Netnography; Digital Media EthicsAbstract
This article examines the epistemologicalpotential of the ethnographic method as an indispensable analytical paradigm for audience anduser studies in the digital age.
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References
Denzin, N. K. (1989). The research act: A theoretical introduction to sociological methods. McGraw-Hill.
_Dix, A., Finlay, J., Abowd, G. D., & Beale, R. (2004). Human-computer interaction (3rd ed.). Pearson Education.
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