The cultural values embedded in imported animated cartoons An analytical study of a sample of episodes from the SpongeBob series broadcast on MBC3 channel
Keywords:
Cultural values, animated cartoons, cultural identity, Western media influence, socialization.Abstract
The study aimed to identify the cultural values embedded in animated cartoons through a sample ofepisodes from the SpongeBob SquarePants series. These values included social values, consumer culture values, and negative behavioral practices.
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References
-Ibrahim Yahiaoui and Nour El-Din Djebali: The Impact of Children's Satellite Channels on Their Social Values, no edition, Dar Al-Ayam for Publishing and Distribution, Amman, 2015, p. 29.
-Ibn Manzur: Lisan al-Arab, Vol. 1, section “Letter Thaa (t)”, pp. 684–685.
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