The Role of Advertising in Shaping Consumer Behavior: A Case Study of Algerian Consumers During Ramadan

Authors

  • Mesdoui Dalila , Sahari Soulef , Lila Guettaf , Reggami Mohamed

Keywords:

Advertising; Consumer; Consumer Behavior; Ramadan Advertising.

Abstract

This study investigates the role of advertising in modifying consumer behavior, using Algerianconsumers during Ramadan as a contextual case. Employing a descriptive-analytical research design, the findings reveal a statistically significant yet moderate positive effect of Ramadan advertising onconsumer behavior. Respondents exhibited neutral attitudes toward behavioral changes

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References

Aqrād, H. (2020). Lecture Notes on Advertising: Second-Year Master's Program in Communication and Public Relations. Faculty of Information and Communication Sciences, University of Algiers 3

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Published

2026-05-28

How to Cite

Mesdoui Dalila , Sahari Soulef , Lila Guettaf , Reggami Mohamed. (2026). The Role of Advertising in Shaping Consumer Behavior: A Case Study of Algerian Consumers During Ramadan. Pegem Journal of Education and Instruction, 16(2), 511–527. Retrieved from https://pegegog.net/index.php/pegegog/article/view/5149

Issue

Vol. 16 No. 2 (2026): PEGEGOG

Section

Article

License

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