Impact of Social Networking Sites Addiction on Trading Decisions: A Behavioral Finance Perspective

Authors

  • Saurabh Tomar, Dr. Satya Vardhan Tiwari

Keywords:

Social Networking Sites Addiction, Noise Trading, Behavioral Finance, Retail Investors, Trading Decisions, Herding Behavior.

Abstract

This research investigates the influenceof Social Networking Sites (SNS) addiction ontrading decisions among retail investors in India.Using two validated instruments—the SocialNetworking Sites Addiction Index (SNS-AI) and acomprehensive trading behavior questionnaire—data were collected from 250 retail investors. Thestudy examines how SNS addiction dimensions(Time Spent, Social Comparison

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References

Ahuja, S., & Grover, K. (2022). Excessive use of social networking sites and intention to invest in stock market among Gen Z: A parallel mediation model. Journal of Content, Community and Communication, 17, 63-79.

Andreassen, C. S., Torsheim, T., Brunborg, G. S., & Pallesen, S. (2012). Development of a Facebook addiction scale. Psychological Reports, 110(2), 501-517.

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Published

2023-05-20

How to Cite

Saurabh Tomar, Dr. Satya Vardhan Tiwari. (2023). Impact of Social Networking Sites Addiction on Trading Decisions: A Behavioral Finance Perspective. Pegem Journal of Education and Instruction, 13(2), 461–473. Retrieved from https://pegegog.net/index.php/pegegog/article/view/5269

Issue

Vol. 13 No. 2 (2023): PEGEGOG

Section

Article

License

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