The contribution of viral marketing through tiktok in enhancing brand equity: a case study of ‘El Mordjene’ chocolate spread in 2024

Authors

  • Sahari Soulef , Lila Guettaf , Reggami Mohamed , Mesdoui Dalila

Keywords:

viral marketing; TikTok; brands; chocolate spread ‘El Mordjene’.

Abstract

This scientific article aims to determine thecontribution of viral marketing via TikTokto brand enhance,with reference to the caseof Algerian chocolate brand ‘El Mordjene’in 2024as an example. In this research, we relied on a descriptive analytical approachand reached several conclusions

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References

Ahmed Yahya Shahrazad, Bouzane Rafik (2023): Algerian children's participation in content creation on TikTok: dimensions and risks - an analytical study of a sample of popular videos, International Journal of Social Communication, 10(1).

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Published

2025-07-27

How to Cite

Sahari Soulef , Lila Guettaf , Reggami Mohamed , Mesdoui Dalila. (2025). The contribution of viral marketing through tiktok in enhancing brand equity: a case study of ‘El Mordjene’ chocolate spread in 2024. Pegem Journal of Education and Instruction, 15(3), 708–719. Retrieved from https://pegegog.net/index.php/pegegog/article/view/4668

Issue

Vol. 15 No. 3 (2025): CURRENT ISSUE

Section

Article

License

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