Significant Predictors Influencing the Adoption of ChatGPT Usage in the Academia in Sindh, Pakistan: Extension of UTAUT Model


  • Hifazat Ali Shah Masoomi International Islamic University Malaysia
  • Nasrullah Dharejo Sukkur IBA University
  • Zafar Ali Mahar University Technology Malaysia KL Campus
  • Muhammad Irshad Nazeer Sukkur IBA University Pakistan
  • Ikhtiar Ahmed Khoso Putra Business School UPM
  • Asadullah Shah International Islamic University Malaysia



Significant predictors, ChatGPT Usage, Academia, UTAUT Model, Pakistan


The innovative ChatGPT AI-based application is considered a supplemental tool for learners to assist and guide broader academic information and research opportunities in various domains. This study uses the modified UTAUT model to investigate the significant predictors influencing the learners' intention to adopt ChatGPT in academia in Sindh, Pakistan. The learners' intention to adopt the ChatGPT tool is assessed based on significant predictors such as DS, HCI, PE, EE, SI, and FC as key indicators influencing the ChatGPT adoption. The research model and suggested hypotheses were addressed using a quantitative technique. Data gathered from 497 respondents as learners from top-ranked public institutions in Sindh, Pakistan, was examined using the PLS-SEM approach. This research found that all significant predictors influencing learners' intention to adopt the ChatGPT tool and all predictors have a more significant impact. This research study can help administration and IT experts incorporate the skills and techniques associated with the ChatGPT tool in education in Sindh, Pakistan.





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How to Cite

Masoomi, H. A. S., Dharejo, N., Zafar Ali Mahar, Muhammad Irshad Nazeer, Khoso, I. A., & Shah, A. (2024). Significant Predictors Influencing the Adoption of ChatGPT Usage in the Academia in Sindh, Pakistan: Extension of UTAUT Model. Pegem Journal of Education and Instruction, 14(4), 135–145.